Why Co-op Advertise Or Why Advertise At All?
Why does Coca Cola or WalMart advertise? Is there anyone who doesn't know where to find Coke products or a WalMart store? So, why do they advertise?
Just what is the purpose of advertising, anyway? Furthermore, are there any benefits in advertising?
These are legitimate questions all marketers should ask themselves and seek to discover the answer.
The number one reason anyone or any company would want or need to advertise is to "Name Brand". So just what does name branding do for you? It helps a potential customer imbed your brand name in their mind.
Studies show that it takes an average of four name brand impressions for potential customers to remember your particular product or company.
The greatest product at the best price will never reach its full sales potential, unless it is advertised in every media form available. Failing to advertising has caused many great products and services to fail and eventually the manufacturer or service provider goes out of business.
Failing to advertise in every media form available has caused thousands of network marketing/mlm companies to fail than any other cause. "Word of mouth" advertising, as it is called by these direct sales companies, has its limits as to how wide spread their products/services become known and enjoyed by consumers.
A few years ago, Dell Computers enjoyed a 33% market share. Was this because they have such a great product at such a great price? That cannot be the case because there is very little difference in the software and hardware in all computers and you can find similar computers at lower prices in several stores throughout the country.
So, what did Dell Computers do differently than their competetors? Dell launched a massive advertising campaign. If you have never received a flyer from Dell, you are in a minority. Most households in the U.S. have received one or more of Dell's flyers, in the past few years. Dell invested millions in their ad campaign and it paid off in sales volume. So was it worth it to Dell? I believe a 33% market share tells the real story, don't you agree?
You may be saying to yourself, "that's fine, but I don't have millions to invest". Even if you did, would you really want to without knowing how and where to advertise? That would not be wise, would it?
Wouldn't it be smarter to join an ad co-op, at least until you learn how and where to advertise? Wouldn't it be more prudent to invest a few dollars each month in an ad co-op than to invest hundreds each month, unless you are an accomplished advertiser?
If your company has an ad co-op, does the ad co-op also have an income opportunity?
Ad Profits Dot Biz can show you how to organize and manage your own ad campaign in an industry journal and help you create another stream of income so you could afford to advertise in other forms of advertising media. We can show you how to have a full page ad in an industry journal and create enough income to purchase a full page ad in another.
We can help you "Name Brand" your company or your individual organization. Advertising can set your group apart from all the other groups within your chosen opportunity.
The owner of "Breath Assure" was asked how he created $8 million in sales. He responded, "early to bed, early to rise, work hard and advertise".
Contact us and lets get you started.
Watch Mike Dillard's video that answers the question, "Mike, what would you do if you had to start over?"
http://www.youtube.com/watch?v=TLjnx2Il2AE&feature=player_embedded
Call 618-499-0447 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it
